Penny Arcade Rebrand

The Who:

Penny Arcade is an entertainment media company with various properties, including the Penny Arcade comic, Pinny Arcade, PAX, PATV, PA Report, The Trenches and Child’s Play.

The What:

With the continuing growth of Penny Arcade from a web comic to an entertainment media hub, and the reintroduction of Club PA, the company was in need of a complete rebrand.

The How:

Research showed overtime the “PA” moniker was adopted by the community, making the transition from Penny Arcade to PA seamless. The website redesigns focus was on bringing PAs multiple subsidiaries to the forefront while complementing the core of Penny Arcade. The web comics.