Roast of Bob Saget

The Who:

The Comedy Central Roast of Bob Saget was an event in which Saget, an actor, is publicly insulted and praised by his fellow comedians. The roastee is expected to take the jokes in good humor and show their good nature.

The What:

Royale, a motion graphic studio in L.A., needed a concept to pitch for Comedy Central’s Roast of Bob Saget.

The How:

Playing off the idea that the roast is in a hellish circus setting with Bob Saget as the crude-minded ringleader, I created a firey logo and circus soapbox from which Saget could spew his jokes.