////////////////Penny
Arcade
Rebrand
### The Who
Penny Arcade is a popular and well-loved entertainment company that has an impressive collection of properties.
These include the world-renowned Penny Arcade comic, Pinny Arcade, PAX (a series of gaming festivals), PATV (a video series), PA Report (a news site), The Trenches (a webcomic), and Child's Play (a charity organization that provides toys and games to children's hospitals all over the world).
### The Why
With Penny Arcade's continued growth from a webcomic to an entertainment media hub and the reintroduction of Club PA, the company realized it needed a complete rebrand.
As a result, a comprehensive rebranding effort was undertaken to reflect the company's evolution. The new brand identity was designed better to represent the company's expanded reach and offerings.
### The How
Research showed that the community adopted the “PA” moniker over time, making the transition from Penny Arcade to PA seamless.
The website redesign focused on bringing PA’s multiple subsidiaries to the forefront while complementing the core of Penny Arcade—the webcomics.
////////////////## Previous State
[critique of previous site state]
Research showed that the community adopted the “PA” moniker over time, making the transition from Penny Arcade to PA seamless.
The website redesign focused on bringing PA’s multiple subsidiaries to the forefront while complementing the core of Penny Arcade—the webcomics.
////////////////## Design Exploration
…
Version 1
Assessment
Sketch